For immediate release

Miles 33 launches Intelligent Internet Advertising at IFRA

Designed to increase flagging advertising revenues

October 23, 2008, Bracknell, UK – Miles 33 will be showcasing its entire product portfolio at IFRA 2008, a European debut. On display will be the highly successful FutureProof suite, in use at hundreds of publishers throughout the UK and Americas.

The launch of Intelligent Internet Advertising (IIA) will also be on show.

IIA links new revenue sources, generating leads to sell additional website sponsorship packages, websites and e-mail services. By offering a unique online presence that is always up to date, IIA can be used to retain and add new customers to existing sections within your publications at risk from the ‘credit crunch’ and the changing media market. Offering a complete cross-media advertising package for print, web and mobile phone.

IIA enables you to offer trade advertisers rotating banner advertising. Targeted ‘intelligent’ advertising on relevant web pages. Creation of an online advertiser’s directory to guide customers to the appropriate web advert or business website. Plus a mobile phone WAP service to access the directory listings. A further unique offering called ‘Business Bid’ also comes as part of the IIA bundle of web enabled offerings. With full reporting on web access to your customers advertising.

Contrary to what is customary for licensing in the newspaper software industry where large, upfront fees are paid before the system is even installed, all of the Miles 33 products are available with low Annual Software License fees due after the software is in production use or low on-going charges. This provides a quicker ROI model especially in tight economic times.

“IIA is an extensive range of Internet offerings yet supports and enhances the pillars of strength and success within regional newspapers, that of local and importantly up-to-date customer information” said Michael Moore, Miles 33 CEO. “The pricing model eliminates the risk of purchasing systems with a new and innovative pricing structure to compliment IIA” he said.

You only “pay where you generate revenue” is the underlying Miles 33 principle.

About the software

The FutureProof Suite consists of the following Modules:

  • SpaceFP – Ad selling module for classifieds, display, space reservation and Internet advertising
  • Intelligent Internet Advertising – automatic advertising repurposing and business bid for the web with access via WAP enabled mobile phones.
  • BEACON – Integrated Ad Layout and Classified Pagination
  • Production Tracking – Display ad makeup, electronic proofing and graphics management
  • Motor & Property Wizard – Production automation tools for complex car and real-estate ads.
  • Self serve Ad Management (SAM) – Online ad sales and management
  • Workflow – Media neutral content management and workflow

 

About Miles 33

Miles 33 is a global software and solutions provider for the newspaper, directories and commercial publishing industries. With over 30 years of experience, Miles 33 is one of the largest and longest serving providers in these industries. The current generation of Miles 33 solutions is designed to manage multi-media products and cover all aspects of advertising, editorial, Internet and digital asset management to help publishers increase their revenues while lowering costs and improving productivity. Miles 33 is a Microsoft Partner and has offices in the UK, USA, Brazil, and Australia.

Visit Miles 33 at: www.miles33.co.uk    or   www.miles33.com

 

 

Miles 33 will be at IFRA Expo 2008, Booth No 9610, in Hall 9

 

For pre-booking of demonstrations or more information, please call:

UK and Europe:    Rob Fowler + 44 1344 861133

US and Asia Pacific:     Albert de Bruijn +1 916 830-2437

 



© 2008 Miles 33.
Miles 33, FutureProof, Space, Beacon, CMS3000 and WorkflowFP are trademarks of Miles 33
 All other trademarks are the property of their respective owners